Ape | Challenger strategy, branding and packaging design in food and drink

Honest Crust
Food for thoughtful

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MOR Sausages
Walkers Sausage Co
Don't accept fatty, demand MOR
Less meat, less fat, more good stuff
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Dinner for tonight
Waitrose
Shopping for groceries is a thing
of the past. We shop for recipes now
While grocery sales are looking flat, scratch cooking
meal bags are on the up.
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Full of Goodness
More than a grain of truth

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Cook Well
What’s better than Waitrose in a bag?

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Waitrose
What price is loyalty? A 2 hour delivery slot is all it takes.

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Cake Angels
Heavenly creations

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Waitrose
Bring frictionless shopping to your fridge

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32 Below
What’s fresher than fresh? Frozen.
True story.

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Yello
Our vegan egg challenger brand

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