Our Challenger thinking approach and programme shapes brands and helps define a criteria of choice into something that goes above and beyond product or service features and benefits.
Fresh Food For Now Company shared our view. With the core service optimised to market leading levels, we add another layer of unwavering commitment.
Anthony Johnson, Managing Director of Fresh Food For Now Company, puts it simply: “Our new offering is designed to make a difference at the fixture every day.”
That’s the linchpin on which we built the brand strategy. Our Chiller Fillers (others call them Van Sales Representatives) are out there every day, making a commercial difference to the retailers and outlets they work with.
Their friendly expertise runs through everything the brand says and does and we wear it on our sleeves loud and proud. It’s even on our vans.