The why is about questioning the brief, the brand, both the clients’ and the market places’ perceptions and its motives. And anything else we run our hairy fingers over.
Ask difficult questions
Make sense of confusion
We look and we listen
Taste, touch and smell
The what is the idea, a strategy, a concept defined by our why explorations.
What if it says this or looks like that?
If we add weight or change texture?
If we change the perspective?
If I was an alien, a cat or a dog?
What if this strategy isn’t right?
The how is the delivery mechanism, the appropriate response to the why and the what.
How it makes sense
How it looks
How it feels
How it’s communicated
How we make it more beautiful
If you like our thinking