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meredith

About Meredith Fortescue

Meredith is an Account Manager at Ape Creative, design and packaging agency specialising in food and retail.

Challenger thinking: Why and how we make decisions

Challenger thinking: Why and how we make decisions
In the Ape studio, like hundreds more, a cuppa is made almost exclusively to enable the dunking of a biscuit. If the biscuit tin is empty, then it’s a quick dash to the local supermarket where the System One (Limbic System) side of the brain kicks in.

By |10th December 2019|

10 #apeslips

10 #apeslips
Sometimes you’ve got no-one to blame but yourself. As Ape reaches 10, we reflect on one or two such incidents. But they say that success is never as funny as failure so here goes… 10 banana skins from the last decade.

By |30th January 2018|

We’re eating insects, the not so favoured food trend

We’re eating insects, the not so favoured food trend
If you’re like me, a shiver ran down your spine when you saw the crawling image above. Insects. Something doesn’t sit right when you think about sprinkling salt and pepper on the little fellas and popping them on the hob. Fact is, people have been gorging on insects for thousands of years.

By |28th November 2017|