Challenger thinking: Why and how we make decisions
In the Ape studio, like hundreds more, a cuppa is made almost exclusively to enable the dunking of a biscuit. If the biscuit tin is empty, then it’s a quick dash to the local supermarket where the System One (Limbic System) side of the brain kicks in.
Challenger thinking: Why and how we make decisions
In the Ape studio, like hundreds more, a cuppa is made almost exclusively to enable the dunking of a biscuit. If the biscuit tin is empty, then it’s a quick dash to the local supermarket where the System One (Limbic System) side of the brain kicks in.
Ape Design Sprint
It makes perfect sense — if you start at the end, you'll get there quicker. More importantly you can make smarter decisions around how you'll arrive at your destination.
Taste Changers
Whilst a gem of an idea can move a category on, it’s the depth of a challenger brand’s thinking that keeps that momentum going and changes customer habits. In 3 years time, I wonder which challenger brands we’ll be calling seriously impressive?
Vegan Food: To shop or not to shop, that is the question
There’s no denying it, veganism’s popularity is insatiable. Beyoncé, Jay-Z, Miley Cyrus and Lewis Hamilton have all proudly declared their plant-based way of life; and after a successful Veganuary this year, the number of vegans living in the UK could have risen by another 2.9m this year.
Chic
You may be aware of its increasing popularity, but if not then say hello to the latest buzzword (well three words) in the creative community, ‘the design sprint.’
Taste Changers
Whilst a gem of an idea can move a category on, it’s the depth of a challenger brand’s thinking that keeps that momentum going and changes customer habits. In 3 years time, I wonder which challenger brands we’ll be calling seriously impressive?
Challenger brands that changed the game forever
What do PayPal, Airbnb, Spotify, Uber and Atom Banking all have in common? They’re all Game Changers. They change the way we live. Once they enter our lives, things are never the same again.
Challenger brands that changed the game forever
What do PayPal, Airbnb, Spotify, Uber and Atom Banking all have in common? They’re all Game Changers. They change the way we live. Once they enter our lives, things are never the same again.
The Case for British Bubbly
Let's face it - we all love a glass of fizz, no wedding or party is complete without that familiar pop. In Britain we love it just that bit more than most. In 2016 we drank roughly 126 million bottles in a year of the stuff making the UK one of the top importers of sparkling wine.
10 #apeslips
Sometimes you’ve got no-one to blame but yourself. As Ape reaches 10, we reflect on one or two such incidents. But they say that success is never as funny as failure so here goes… 10 banana skins from the last decade.
We’re eating insects, the not so favoured food trend
If you’re like me, a shiver ran down your spine when you saw the crawling image above. Insects. Something doesn’t sit right when you think about sprinkling salt and pepper on the little fellas and popping them on the hob. Fact is, people have been gorging on insects for thousands of years.
The Food Log. It’s our raison de manger
Apparently one in five of us has shared a food photo online or with friend in the last month. Of course that’s partly to do with the fact that we all have phone cameras and the compulsion to use them, and the desire to keep our social media feeds well fed. But if the food we’re ordering, shooting and eating didn’t look so appetising, we wouldn’t feel the urge.
Kombucha, Kefir, Koji, Natto, Scobys, Tempeh…
Welcome to the brave, new, slightly sour and rather pungent world of fermented food
Never fear, Amazon Go is (nearly) here
Have Amazon tapped into the future of shopping? We’re still waiting to find out…
The 4th Revolution Will Not Be Televised
(But You’ll Need A Headset)
It’s called ‘The Fourth Industrial Revolution’ and it will dramatically affect the way we live, work and interact with each other.
Bleedin' Vegan Burgers!
A vegan burger that bleeds. Who would want such a thing? The answer is… quite a lot of people.
Newsflash:
Pre-washing bagged salad leaves doesn’t enhance their quality.
When does craft beer
stop being craft beer?
Modern beer drinkers, having learned much about the importance of origin and provenance from buying habits in food, wine, coffee and more besides, are now applying that same canny scrutiny to beer…
