Developed by the likes of Google, sprints have been applied to everything from app development, to class teaching strategies in schools, and operational procedures in hospitals. At Ape sprints are used across a host of projects, from brand creation and development, to communication strategies.
The feedback loop
The 5 day goal is to create a minimum viable product (MVP), you test your hypothesis, and learn from the feedback. Now you’ve got something to build on – it might be full steam ahead, or you gain some critical insight and change tact (or pivot).
An equally useful outcome might simply be a big fat NOPE! Don’t like it, doesn’t work, I have no need for this in my life. That’s OK, in fact that is better than OK, you’ve probably just saved yourself a whole world of pain further down the line.