As they point out on their website:
“The way the world produces meat today is taking an enormous toll on our planet. According to livestock researchers, animal agriculture uses 30% of all land, over 25% of all freshwater on Earth, and creates as much greenhouse gas emissions as all of the world’s cars, trucks, trains, ships and airplanes combined. We make the Impossible Burger entirely from plants, without the destructive impact of livestock, so that you, your children, and your grandchildren’s children will always be able to enjoy a good ol’ fashioned burger”.
Impossible Foods is part of a wave of startups that are offering an alternative to the meat industry. Beyond Meat, Hampton Creek and Modern Meadow have all raised millions in venture capital, some from the same backers as Impossible Foods.
So can the Impossible Burger compete with meat? Time will tell.
Changing a huge industry isn’t easy and it will be very interesting to see how the Impossible Burger fares over the next few years, but we at Ape are big fans and admire what they’re doing, and the thinking behind it, very much.