Ape’s role was to pitch this new variety of an old favourite just right – premium, accessible, versatile, convenient and tastier than you’d expect from a humble cauli.
The result is CauliShoots, its good from the ground up, edible from tip to toe and 100% delicious with no prep or waste.
To cue a premium yet natural feel, the rich key brand colour purple has a contemporary edge that’s not usually found in the fresh produce aisles. This sets the brand apart giving the packaging important shelf stand-out for shoppers.
The spade device and bespoke cauli illustrations visually deliver the CauliShoots core brand message, ‘Good from the ground up’, helping contain the brand name and making it central to the design.