Cubetto is the coding toy without a screen for girls and boys aged 3 and up. Inspired by Italian physician and educator Maria Montessori‘s early learning methods and MIT’s programming language LOGO, Cubetto is powered by a playful programming language you can touch.
Tesco’s Labs is the team dedicated to building a culture of innovation across the business and to inspire people to think about new ways of doing everyday things. One such initiative was an event designed for 5-6 yr olds, to get them excited about technology in retail, whilst dispelling any preconceptions about those careers being male-oriented. Tesco Labs used Cubetto as the hook and the delivery mechanism.
Working closely with the Tesco Labs team, Ape designed and produced a suite of materials for the sessions held in local schools. Working on a playmat showing the layout of a supermarket based on a simple grid, the children assembled a flatpack mini trolley and fixed it to the top of the Cubetto. Their task was to guide their friendly robot trolley around the store to collect a selection of objects. Read more about Cubetto here