After investing in the way their logistical supply chain performs, clothing label Superdry wanted a digital map that clearly communicated their newly efficient integrated platform.
An isometric illustration was created that portrays Superdry’s new product journey in a detailed, clear, colourful and engaging way. A presentation was also created that showcased the illustration to Superdry’s board level Directors.
Through talking to key members of the Superdry logistics team and learning about the intricate, complex nature of their global supply chain, the cutting edge 3D visual now takes pride of place on the wall of Superdry’s HQ.
When does craft beer stop being craft beer?
Modern beer drinkers, having learned much about the importance of origin and provenance from buying habits in food, wine, coffee and more besides, are now applying that same canny scrutiny to beer…