But in the age of Uber Eats and Deliveroo et al, groceries following suit with swift deliveries have been relatively rare. Waitrose are tackling this head on by bringing Amazon style delivery speeds to supermarket shopping. After all who doesn’t want 55% more loyalty?
What was missing and where Ape came in, was a name, and a look and feel for the consumer proposition.
Say hello to Waitrose Rapid Delivery, or just Rapid for short. Rapid offers the finest food and drink straight to your door, same day, and all within a two hour window.
In the spirit of the service, our naming and design solutions needed to be immediate, clear and direct about the core offer. And like the service, had to be delivered in double quick time. Luckily for us we have a tried and tested superfast naming process that gets through the conventional brain dump; categorise and develop; refine and fine tune process at lightning speed. It even includes stress testing by various non-bias tests.
Source: Capgemini Research Institute Consumer Survey, October – November 2018