Taste Changers
Whilst a gem of an idea can move a category on, it’s the depth of a challenger brand’s thinking that keeps that momentum going and changes customer habits. In 3 years time, I wonder which challenger brands we’ll be calling seriously impressive?
Vegan Food: To shop or not to shop, that is the question
There’s no denying it, veganism’s popularity is insatiable. Beyoncé, Jay-Z, Miley Cyrus and Lewis Hamilton have all proudly declared their plant-based way of life; and after a successful Veganuary this year, the number of vegans living in the UK could have risen by another 2.9m this year.
We’re eating insects, the not so favoured food trend
If you’re like me, a shiver ran down your spine when you saw the crawling image above. Insects. Something doesn’t sit right when you think about sprinkling salt and pepper on the little fellas and popping them on the hob. Fact is, people have been gorging on insects for thousands of years.
Bleedin' Vegan Burgers!
A vegan burger that bleeds. Who would want such a thing? The answer is… quite a lot of people.
