So, we dissected the process, looked at how the user journey worked from click to delivery and gained a unique insight into how shoppers habits and demands are rapidly changing. Once we’d wrapped our collective heads around this challenge, and fuelled with the obligatory tea and biscuits, we’d scripted, storyboarded, art directed and produced a video worth shouting about.
Communicating the end to end journey, the video supports the website enabling Waitrose to convert customers to the next phase in frictionless grocery shopping. Not only did existing customers trust the service, but converted people from outside Waitrose’s usual reach via invaluable word of mouth.
The shopping trolley will be missed, but we’re more interested about the smart solutions left in it’s wake. Still in it’s infancy, it could challenge what the next generation see as shopping and blur the line further between company and consumer.