Brand & Packaging Challengers | Ape | Design Agency | For Food & Drink

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Branding & Campaign Activation

It’s not what they did,
it’s how they did it.

Healthy ready meals based on recipes not reduction. Read me

The Big Voice of Independent Beer

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Challenger brands, challenger thinking. Get a point of view.

CauliShoots
Good from the ground up

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Blok Chok
Growth & pride in city tribes

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Honest Crust
Food for thoughtful

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MOR Sausages
Walkers Sausage Co
Don't accept fatty, demand MOR
Less meat, less fat, more good stuff

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Cook Well
What’s better than Waitrose in a bag?

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32 Below
What’s fresher than fresh? Frozen.
True story.

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A selection of our amazing clients

Tesco

Waitrose

Marks & Spencers

John Lewis

Ginsters

Asahi

Superdry

Jordans

Dorset Cereals

Ryvita Logo

Hammerson

Reckitt Benckiser